Retailers Risk Falling Behind Without a Clear Store Modernization Strategy, Warns Info-Tech Research Group

As digital-first competitors raise the bar for speed, service, and personalization, many retailers continue to invest in in-store technologies without a cohesive plan. Info-Tech Research Group's newly released insights show that organizations often lack the alignment and evaluation frameworks needed to translate new tools into operational value. The firm's blueprint, The Retail Store of the Future, provides a practical approach to clarifying modernization goals, selecting the right use cases, and charting an achievable roadmap for in-store transformation.