According to a research report published by China Merchants Securities International, Netflix took the lead in bidding for Warner Bros. Discovery's film and streaming assets with about 70 billion US dollars; it also believes that Warner Bros. Discovery's streaming and film assets are of strategic value to Netflix. If the acquisition is successful, with its financial affordability, it is expected that it will further enhance Netflix's market position. The bank believes that if Netflix's bid is successful, it will merge its 300 million subscribers with more than 120 million HBO Max users, bringing the total number to more than 400 million, increasing its market share from 20% to 28%. The downsides, however, include significant overlap of subscribers between the two platforms; they face execution risks and soaring debt in the short term. The bank expects Netflix's non-GAAP net profit to increase by 19% and 24%, respectively, in the fourth quarter of this year and 2026, respectively. Based on the compound annual growth rate of profit from 2025 to 2027, Netflix's current market earnings growth rate in 2026 is 1.8 times. Compared with 2 times the median of major US technology companies, the bank's target price for Netflix is 142 US dollars, and the rating is “increased.”

According to a research report published by China Merchants Securities International, Netflix took the lead in bidding for Warner Bros. Discovery's film and streaming assets with about 70 billion US dollars; it also believes that Warner Bros. Discovery's streaming and film assets are of strategic value to Netflix. If the acquisition is successful, with its financial affordability, it is expected that it will further enhance Netflix's market position. The bank believes that if Netflix's bid is successful, it will merge its 300 million subscribers with more than 120 million HBO Max users, bringing the total number to more than 400 million, increasing its market share from 20% to 28%. The downsides, however, include significant overlap of subscribers between the two platforms; they face execution risks and soaring debt in the short term. The bank expects Netflix's non-GAAP net profit to increase by 19% and 24%, respectively, in the fourth quarter of this year and 2026, respectively. Based on the compound annual growth rate of profit from 2025 to 2027, Netflix's current market earnings growth rate in 2026 is 1.8 times. Compared with 2 times the median of major US technology companies, the bank's target price for Netflix is 142 US dollars, and the rating is “increased.”