Changes in Hong Kong stocks | Mingchuang Premium (09896) rose more than 4%. Institutions say “Zootopia 2” may become a sales catalyst for the company's IP business

The Zhitong Finance App learned that Mingchuang Premium (09896) rose by more than 4%. As of press release, it had risen 4.31% to HK$38.72, with a turnover of HK$384.121 million.

According to news, recently, the popularity of watching movies of “Zootopia 2” has increased, and it has set off a wave of IP co-branding. According to data from Cat's Eye Pro Edition, as of 17:41 on December 7, in 12 days (starting November 26), “Zootopia 2” in mainland China had surpassed 3 billion yuan in total box office (including pre-sale), reaching 3,020 billion yuan. Also, according to incomplete statistics, up to now, there are more than 70 co-branded brands with “Zootopia 2” in China. Trendy racing tracks are the focus, and Bubble Mart, Famous Products, and 52 TOYS have entered the market.

According to a Deutsche Bank research report, Disney's “Zootopia 2” may become a catalyst for sales in the Mingchuang Premium IP business. The bank said the film may become the highest-grossing foreign animated film in China and one of the most popular IPs in the fourth quarter. As a major IP partner in China and the US, lifestyle retailer Mingchuang Premium will greatly benefit from “Zootopia 2” being easily integrated into its product line. The bank believes that important IP partnerships are essential for Mingchuang Premium to cope with weak consumer spending, particularly in China.