International data company IDC has released a global smartphone tracking report. IDC said in the report that global smartphone shipments in 2026 are expected to fall 0.9% year on year, and the market situation has deteriorated significantly. Among them, Apple phone shipments in 2026 will drop 4.2% year on year. The main reason is that Apple postponed the release of the iPhone 18 standard version from the fall of 2026 to the first half of 2027. IDC also mentioned that the average smartphone price will rise to 465 US dollars in 2026, and the overall market revenue will reach 578.9 billion US dollars, a record high.

International data company IDC has released a global smartphone tracking report. IDC said in the report that global smartphone shipments in 2026 are expected to fall 0.9% year on year, and the market situation has deteriorated significantly. Among them, Apple phone shipments in 2026 will drop 4.2% year on year. The main reason is that Apple postponed the release of the iPhone 18 standard version from the fall of 2026 to the first half of 2027. IDC also mentioned that the average smartphone price will rise to 465 US dollars in 2026, and the overall market revenue will reach 578.9 billion US dollars, a record high.