At the 2025 Fenjiu Global Dealer Conference held on December 2, Yuan Qingmao, party committee secretary and chairman of Shanxi Fenjiu Group, said that it is “obvious to all” that the current situation in the liquor industry is not easy. This current situation is related to the rapid transformation of the liquor development model. In the past, the liquor industry made great strides, and was more driven by government affairs and commercial consumption scenarios. This type of consumption is characterized by high frequency and high prices, which has also caused the industry to develop a kind of inertial mindset. However, this traditional experience will all but expire in 2025. In addition, liquor companies have long paid insufficient attention to, or even turned a blind eye to, consumption scenarios such as casual, casual, home drinking, self-drinking, and friendly drinks, which is also one of the reasons. In the third quarter of this year, the liquor industry experienced the worst three-quarter financial results in nearly ten years. Shanxi Fenjiu is one of the few liquor companies that have maintained growth. In the first three quarters of 2025, Shanxi Fenjiu achieved operating income of 32.92 billion yuan, an increase of 5% over the previous year; net profit attributable to shareholders of listed companies was 11.41 billion yuan, an increase of 0.5% over the previous year. Therefore, Fenjiu's current dealer conference also attracted the attention of the industry. Yuan Qingmao believes that as the liquor industry continues to be deeply adjusted, in the past, liquor mainly played the function of social currency, and after the rise of self-indulgent consumption, its social attributes were also affected to a certain extent. However, based on the characteristics of China's emotional society, the future liquor market will coexist for a long time with tradition and youth, pleasuring people and oneself, and online and offline.

At the 2025 Fenjiu Global Dealer Conference held on December 2, Yuan Qingmao, party committee secretary and chairman of Shanxi Fenjiu Group, said that it is “obvious to all” that the current situation in the liquor industry is not easy. This current situation is related to the rapid transformation of the liquor development model. In the past, the liquor industry made great strides, and was more driven by government affairs and commercial consumption scenarios. This type of consumption is characterized by high frequency and high prices, which has also caused the industry to develop a kind of inertial mindset. However, this traditional experience will all but expire in 2025. In addition, liquor companies have long paid insufficient attention to, or even turned a blind eye to, consumption scenarios such as casual, casual, home drinking, self-drinking, and friendly drinks, which is also one of the reasons. In the third quarter of this year, the liquor industry experienced the worst three-quarter financial results in nearly ten years. Shanxi Fenjiu is one of the few liquor companies that have maintained growth. In the first three quarters of 2025, Shanxi Fenjiu achieved operating income of 32.92 billion yuan, an increase of 5% over the previous year; net profit attributable to shareholders of listed companies was 11.41 billion yuan, an increase of 0.5% over the previous year. Therefore, Fenjiu's current dealer conference also attracted the attention of the industry. Yuan Qingmao believes that as the liquor industry continues to be deeply adjusted, in the past, liquor mainly played the function of social currency, and after the rise of self-indulgent consumption, its social attributes were also affected to a certain extent. However, based on the characteristics of China's emotional society, the future liquor market will coexist for a long time with tradition and youth, pleasuring people and oneself, and online and offline.