Omdia, an international market research agency, recently released data on the tablet market in mainland China for the third quarter of 2025. The tablet market continued to maintain a strong momentum this season. Shipments increased 9% year over year to 8.8 million units, but the leading brand pattern changed markedly. In the third quarter, Apple iPad shipments plummeted 14% year over year to 2 million units, and the market share shrank to 23% from 29% in the same period last year. Meanwhile, Lenovo topped the quarterly growth rate with a year-on-year growth rate of 71%. Shipments tied with Xiaomi to 900,000 units, and its market share also increased from 6% to 10%.

Omdia, an international market research agency, recently released data on the tablet market in mainland China for the third quarter of 2025. The tablet market continued to maintain a strong momentum this season. Shipments increased 9% year over year to 8.8 million units, but the leading brand pattern changed markedly. In the third quarter, Apple iPad shipments plummeted 14% year over year to 2 million units, and the market share shrank to 23% from 29% in the same period last year. Meanwhile, Lenovo topped the quarterly growth rate with a year-on-year growth rate of 71%. Shipments tied with Xiaomi to 900,000 units, and its market share also increased from 6% to 10%.