Synchrony survey finds 83% of consumers plan holiday shopping at trusted retailers

• Synchrony's Nov. 9, 2026, survey found 83% of consumers plan to do most holiday shopping with retailers they know and trust.
• Consumers expect to spend an average of $1,034 on holiday gifts.
• Plans to use earned retailer rewards rose 13 percentage points from 2025 to 66%.
• Interest in financing deals to split purchases into smaller payments reached 42%, up 12 percentage points year over year.
• Price sensitivity increased, with 75% going out of their way to find the best price, up 9 percentage points year over year.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Synchrony Financial published the original content used to generate this news brief via PR Newswire (Ref. ID: 202611090800PR_NEWS_USPR_____NE91602) on November 09, 2026, and is solely responsible for the information contained therein.