Hotel operator quality drives property returns, Union Investment survey finds

• Union Investment's November 3, 2026 hotel survey with HospitalityInside showed sentiment weakening; the overall index fell 270 points, or 8%, to 2,948.
• All four subindices declined year over year, led by six-month expectations and hotel revenue sentiment, amid rising costs, financing pressures and uncertainty.
• Operator quality was decisive for property quality and returns for 55% of respondents; 45% considered operator selection important but prioritized location.
• Smaller hotel markets offered moderate investment potential for 65% of respondents, reflecting attractive opportunities alongside market-specific risks.
• Another 17% saw very high potential in smaller markets; 10% rated prospects low, preferring major cities.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Union Investment Real Estate GmbH published the original content used to generate this news brief on November 03, 2026, and is solely responsible for the information contained therein.