ADL Partner study identifies seven distinct segments in French gaming market

• Dekuple Insight's study for Paris Games Week 2026 identified seven distinct French gaming audiences, challenging uniform marketing strategies.
• France's video game market generated EUR 5.85 billion in revenue in 2025; seven in 10 French people played within 12 months.
• Analysis covered 13,500,000 digital profiles across Meta, TikTok and X, using behavioral scoring and semantic analysis.
• Competitive strategists represented the largest segment at 31.9%, followed by mainstream players at 19.1%.
• The findings favor targeting gaming audiences through related cultural interests rather than treating players as a single consumer group.

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