Omnicom's Credera Inks Five-Year Parntership With Amazon Web Services For Marketing Transformation, Upgrade Of Infrastructure, Deploy AI Into Production

Credera, the transformation consulting firm of Omnicom (NYSE:OMC), today announced a five-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help clients accelerate marketing transformation, modernize infrastructure, and deploy AI into production while combining Credera's technical delivery depth and Omnicom's enterprise client relationships, proprietary identity data, connected media expertise, all powered by AWS. The resulting solutions can be fully integrated with Omni, Omnicom's next-generation AI-powered marketing and sales intelligence platform.