Capgemini says 65% of consumers use AI for 2026 holiday shopping, only 8% of retailers ready

• Capgemini analysis flagged a widening gap in holiday retail readiness for 2026 as AI-driven shopping adoption outpaces execution.
• Research cited 65% of consumers planning to use AI for at least one holiday-shopping task, versus 8% of retailers reporting readiness.
• AI is reshaping demand formation through assistant-led product discovery, raising the strategic value of third-party visibility beyond brand-owned websites.
• Operational execution was positioned as the binding constraint, with AI-enabled forecasting, allocation, fulfillment routing, control towers, returns automation.
• Capgemini argued early-season AI discovery could lock in longer-term brand preference, raising stakes for both marketing and supply chain performance.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Capgemini SE published the original content used to generate this news brief on October 12, 2026, and is solely responsible for the information contained therein.