Omnicom Media partners with Rembrand to scale in-content ads across premium streaming

• Omnicom Media partnered with Rembrand to scale in-content advertising across first-look premium streaming inventory from multiple major media companies.
• Deal gives Omnicom Media’s Content Collective access to Rembrand’s AI-driven VISTA platform to identify, plan, and activate in-content placements.
• Acxiom RealID and direct streamer integrations are used to match audiences to programs, aiming to improve relevance and measurability in streaming ads.
• Omnicom Media research cited 65% of U.S. consumers avoid ads, supporting a shift toward non-interruptive formats embedded in content.
• Joint research found in-content ads paired with video ads drove 5.5x message recall impact, with a 4x lift in purchase intent.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief on October 07, 2026, and is solely responsible for the information contained therein.