ServiceNow becomes Bundesliga official CRM partner

• ServiceNow became the Bundesliga’s Official CRM Partner, expanding an existing workflow partnership to cover fan engagement operations.
• Bundesliga moved seven digital fan channels onto one ServiceNow CRM platform, reaching 89% first-contact resolution for enquiries.
• Early-season fan case creation fell more than 50%, driven by automated responses and a centralized knowledge base.
• Parties plan to extend the platform across the Bundesliga ecosystem, including a centralized club portal for requests between the league and clubs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ServiceNow Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610070100BIZWIRE_USPR_____20261006_BW022401) on October 07, 2026, and is solely responsible for the information contained therein.