Cineplex Media study pegs Canada dull-media efficiency penalty at $1.52 billion annually

• Cineplex published Canadian research estimating dull media drives a $1.52 billion annual media-efficiency penalty for advertisers.
• Study equates the drag to about $0.25 of extra spend per $1 in low-attention environments to match outcomes.
• Cinema delivered 72% active attention, averaging 17.5 seconds per exposure, versus 3.2 seconds on Facebook, 0.3 seconds on web.
• Model estimated media waste rose to 92% in extremely dull environments, versus 33% in high-attention environments.
• Challenger brands showed roughly a four times faster effectiveness decline than established brands as attention weakened.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Cineplex Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610060900PRIMZONECNPR____9839910) on October 06, 2026, and is solely responsible for the information contained therein.