Sony Pictures names PubMatic preferred programmatic ad partner for Live TV on PS5

• PubMatic was named Sony Pictures Entertainment’s preferred programmatic advertising partner for “Live TV on PS5.”
• Deal adds Sony’s premium connected TV inventory to PubMatic’s platform, broadening access for brands and agencies globally.
• Advertisers can buy via their existing DSP or transact directly on PubMatic, targeting logged-in PS5 users with authenticated audience insights.
• “Live TV on PS5” launched Aug. 31, 2026, offering in-stream video placements for brand and performance campaigns.
• Partnership also includes preferred deals and private marketplaces, with additional advertising formats expected over time.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610060800BIZWIRE_USPR_____20261006_BW326549) on October 06, 2026, and is solely responsible for the information contained therein.