Zeta Global Agrees To Acquire AI Engineering Firm Senso; Financial Terms Not Disclosed

Zeta Global (NYSE:ZETA), the intelligent AI infrastructure company, today announced that it has entered into a definitive agreement to acquire Senso, a Y Combinator-backed AI engineering company whose technology helps power Zeta’s Generative Engine Optimization (GEO) offering. The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.