WPP names Eric Campbell to succeed Jon Cook as VML global CEO in March 2027

• WPP disclosed plans for Global VML CEO Jon Cook to exit the group, staying in post through March 2027.
• Eric Campbell will take over as Global CEO of VML in March 2027, retaining his role as CEO of WPP Creative North America.
• Campbell currently runs VML and WPP Creative in North America, with more than 25 years at VML in senior leadership posts.

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