Townsquare Media partners with Lakes Media Network on digital advertising in Virginia, North Carolina

• Townsquare Media entered a strategic digital advertising partnership with Lakes Media Network, expanding Townsquare Ignite’s white-label Media Partnerships business.
• Lakes Media’s sales teams will use Townsquare’s proprietary programmatic platform, audience targeting, and performance reporting for coordinated radio and digital campaigns.
• The collaboration targets advertisers across Lakes Media’s footprint in Southside Virginia and Northern North Carolina.
• Townsquare launched the Media Partnerships unit in 2024, aiming to extend its digital advertising tools to other local media companies.

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