McAfee rolls out new brand, product experience aimed at easing online scam burden

• McAfee launched a new brand and product experience aimed at reducing the time and attention consumers spend verifying online activity amid rising scam volumes.
• Rollout begins in the US, shifting positioning from device security toward broader protection for personal information, accounts, connections, devices.
• Product design emphasizes earlier risk detection, clearer guidance, automatic actions, with alerts for suspicious messages, links, sites, unsafe connections.
• Move follows McAfee research showing 74% of Americans double-check most online activity, 62% say verification takes more effort than a year ago.
• Data also showed 31% reported losing money to scams in the past year, with 53% of victims recovering none of the losses.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. McAfee Corporation published the original content used to generate this news brief on September 29, 2026, and is solely responsible for the information contained therein.