Alibaba signs multi-year technology and cloud partnership with Brooklyn Nets

• Alibaba Group entered a multi-year partnership with Brooklyn Sports & Entertainment as official technology and cloud partner of the Brooklyn Nets.
• Deal makes Alibaba the Nets’ official jersey patch partner for the franchise’s 60th anniversary season.
• Starting in the 2026-27 NBA season, Alibaba Cloud to power real-time 360° replay at Barclays Center.
• Partnership also supports in-arena personalized fan collectibles, targeting expanded marketing and game-day technology activations.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alibaba Group Holding Ltd. published the original content used to generate this news brief via EQS News (Ref. ID: corporate_2406474_en) on September 28, 2026, and is solely responsible for the information contained therein.