AppDirect acquires AI avatar maker Soul Machines

• AppDirect agreed to acquire Soul Machines, adding AI-avatar technology to its B2B subscription commerce platform.
• Deal targets more interactive AI experiences for sales, service, support, commerce, customer engagement, employee workflows.
• Soul Machines’ avatar tools are set to be embedded in Devs.ai, AppDirect’s platform for building and managing business AI applications.
• AppDirect plans to outline broader AI strategy and product direction at its Thrive conference in Los Angeles on Sept. 29–Oct. 1.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Appdirect Inc. published the original content used to generate this news brief on September 28, 2026, and is solely responsible for the information contained therein.