Adobe partners with NHL on AI-powered fan experiences ahead of 2026-27 season

• Adobe entered a partnership with the NHL to deliver AI-powered fan experiences as the league prepares for the 2026-27 regular season.
• Deal makes Adobe the NHL’s Official Creative, Marketing and AI Partner, supporting personalized content across digital, social, email, app, broadcasts.
• Agreement gives the league and its 32 clubs access to Adobe CX Enterprise, including GenStudio and Experience Platform for scaled content operations.
• Collaboration also targets real-time personalization via Journey Optimizer, aiming to deepen engagement across the NHL’s 200 million fans in 147 countries.
• Parties flagged a potential fan-creation rollout using Adobe Express with Firefly-powered generative AI, tied to NHL-themed templates.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adobe Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260928143410) on September 28, 2026, and is solely responsible for the information contained therein.