SoFi survey finds 59% of Americans rate enjoying life above homeownership as financial progress marker

• SoFi published a 2026 survey-based market read on shifting US consumer financial goals, with “lifemaxxing” gaining weight alongside traditional milestones.
• Ability to enjoy life ranked as a financial progress marker for 59% of respondents, versus 27% citing homeownership.
• About 72% accepted slower progress on long-term goals to prioritize family time, vacations, or other experiences.
• Roughly 75% used tactics to stretch budgets in the past year, signaling sustained pressure from higher costs.
• Gen Z showed higher appetite for entrepreneurship, with 77% believing they can start a business; 26% reported crypto investing.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SoFi Technologies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609230900BIZWIRE_USPR_____20260923_BW079636) on September 23, 2026, and is solely responsible for the information contained therein.