Kesko data show Monday leads Finnish demand for discounted “red label” food as group steps up food-waste cuts

• Kesko highlighted a push to cut food waste in its K-food stores, citing climate and nature impacts.
• K-store sales data showed discounted “red-tag” items sell most on Mondays; Fridays were the weakest day.
• A January 2026 customer survey found 53% buy red-tag products; 84% of those buyers reported no household waste from them.
• Five-year data showed bread, ready meals, meat products remained the top red-tag categories by units and euros.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Kesko Oyj published the original content used to generate this news brief on September 23, 2026, and is solely responsible for the information contained therein.