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62% of Americans Plan to Buy Secondhand This Holiday Season, ThredUp Report Finds

PUBT·10/26/2026 13:05:21
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62% of Americans Plan to Buy Secondhand This Holiday Season, ThredUp Report Finds
  • ThredUp's 2026 Holiday Resale Report, released Oct. 26, found 62% of Americans plan to buy secondhand this holiday season.
  • Secondhand shoppers expect to allocate 37% of their holiday gift budgets to resale items, rising to 45% among millennials.
  • One-of-a-kind, vintage or hard-to-find secondhand gifts in excellent condition appeal more than new, mass-produced alternatives to 55% of Americans.
  • Holiday items sold rose 37% from 2023 to 2025, outpacing full-year volume growth of 22%.
  • To help fund holiday spending, 53% of Americans have sold or expect to sell items they own.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ThredUp Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610260900PRIMZONEFULLFEED9852392) on October 26, 2026, and is solely responsible for the information contained therein.