Amazon Study Finds 54% of Spanish SMEs Say AI Advertising Helps Business Grow

• An Amazon Ads study published Oct. 21, 2026, found 54% of Spanish small and medium-sized businesses linked AI advertising to growth.
• AI tools helped 45% expand internationally; 43% credited them with supporting launches in new product categories.
• Access to video and streaming TV advertising opened for the first time to 68% of Spanish small and medium-sized businesses using AI.
• Globally, Amazon advertisers using AI increased 50% in a year; smaller businesses doubled advertising material production in the first quarter of 2026.
• Among Spanish small and medium-sized businesses, 82% viewed AI as essential to remaining competitive.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amazon.com Inc. published the original content used to generate this news brief on October 21, 2026, and is solely responsible for the information contained therein.