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Hasbro (HAS) Readies For Earnings Growth, Is It Still A Bargain?

Simply Wall St·10/17/2026 18:32:16
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Anticipation around Hasbro (HAS) is building as analysts look for higher quarterly earnings and revenue, just as the company unveils a Bib & Tucker bourbon themed Monopoly edition and expands its Wizards of the Coast footprint in Montréal.

Recent trading reflects that optimism. Hasbro’s share price has gained 10.59% over the past 30 days and 21.10% across 90 days, while total shareholder return of 36.27% over one year and 99.47% across three years points to momentum that predates this quarter’s product launches and Montréal expansion buzz.

Scan the wider consumer and entertainment opportunity set by comparing Hasbro’s momentum and earnings expectations with a curated group of stocks picked from our 20 high quality undiscovered gems.

After a 10% move in a month, Hasbro now sits closer to analysts’ targets and fresh product headlines are loud. Is the current price already fair, or does patience still offer a better entry point as valuation work begins?

Most Popular Narrative: 10% Undervalued

Hasbro’s most followed valuation storyline puts fair value at $109.93 using a 7.79% discount rate, compared with the current $98.76 share price. That gap, plus the recent rally, is what makes the next few catalysts so important for anyone weighing upside versus downside.

Rapidly growing cross-platform digital gaming and licensing revenue, exemplified by Wizards of the Coast (notably Magic: The Gathering's 23%+ YoY growth and MONOPOLY GO!), is expanding Hasbro's addressable market and recurring high-margin earnings streams, positioning the company to capitalize on the global rise of digital entertainment, which should drive outsized revenue and operating profit growth.

See why 29 investors see Hasbro as 10% undervalued.

Result: Fair Value of $109.93 (UNDERVALUED)

Still, concentration in franchises like Magic: The Gathering, along with exposure to tariffs and supply chain costs, could quickly flip the Hasbro narrative if sentiment sours.

Find out about the key risks to this Hasbro narrative.

Next Steps

Mixed signals on Hasbro’s story so far. If you want to move fast and judge the balance of upside and downside for yourself, start by weighing the 5 key rewards and 2 important warning signs.

Looking for more Hasbro sized investment ideas?

If Hasbro has your attention today, do not stop there. Broaden your watchlist with ideas that target value, resilience, and income potential across the market.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.