Digital Brands Group Creates VP Of Strategic Partnerships For Sports & Entertainment Role For Year-Round Licensing And Brand Partnership Opportunities

Appoints Todd Kucinski as Vice President of Strategic Partnerships for Sports and Entertainment, a newly created leadership role focused on expanding year-round sports, entertainment, licensing and brand partnership opportunities across AVO’s growing portfolio of university relationships.

In his new role, Kucinski will lead the strategy and execution of AVO’s university and corporate partnerships, working across collegiate licensing, NIL, live entertainment and experiential marketing. His responsibilities will include developing opportunities ranging from game-day and Greek life activations to major concerts, special events and on-campus experiences featuring brands, influencers, celebrities and artists.

The new position reflects AVO’s strategy to build deeper, year-round ecosystems around its university relationships by connecting sports, entertainment, NIL, licensed merchandise, brands and live experiences in ways that create value for universities and their fans, alumni, students and campus communities.

Kucinski joins AVO following more than two decades in collegiate sports business, including 19 years with LEARFIELD. Most recently, he served as Director of Business Development for Crimson Tide Sports Marketing, LEARFIELD’s multimedia rights property at the University of Alabama. In that role, he led business development and revenue generation efforts for one of the nation’s premier collegiate athletics brands, helping drive multi-million-dollar partnership growth while working closely with Alabama Athletics leadership on sponsorship strategy, NIL integration, premium inventory development and long-term revenue initiatives.