In the ever-changing and fiercely competitive business landscape, conducting thorough company analysis is crucial for investors and industry experts. In this article, we will undertake a comprehensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) and its primary competitors in the Hotels, Restaurants & Leisure industry. By closely examining key financial metrics, market position, and growth prospects, our aim is to provide valuable insights for investors and shed light on company's performance within the industry.
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 38.14 | 12.63 | 7.74 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 16.94 | 7.17 | 3.99 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 27.44 | 22.70 | 5.31 | 44.1% | $0.76 | $1.0 | 16.49% |
| Carnival Corporation Ltd | 11.44 | 2.46 | 1.31 | 14.14% | $2.98 | $3.81 | 3.46% |
| Expedia Group Inc | 17.28 | 27.27 | 2.22 | 98.38% | $1.32 | $3.91 | 13.97% |
| Hyatt Hotels Corp | 197.93 | 4.57 | 2.13 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.01 | 2.65 | 0.72 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 14.65 | 32.75 | 2.94 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 19.71 | 2.45 | 0.56 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 39.3 | 12.75 | 2.4 | 28.38% | $1.03 | $1.63 | 7.13% |
When conducting a detailed analysis of Airbnb, the following trends become clear:
A Price to Earnings ratio of 38.14 significantly below the industry average by 0.97x suggests undervaluation. This can make the stock appealing for those seeking growth.
With a Price to Book ratio of 12.63, significantly falling below the industry average by 0.99x, it suggests undervaluation and the possibility of untapped growth prospects.
With a relatively high Price to Sales ratio of 7.74, which is 3.23x the industry average, the stock might be considered overvalued based on sales performance.
With a Return on Equity (ROE) of 10.57% that is 17.81% below the industry average, it appears that the company exhibits potential inefficiency in utilizing equity to generate profits.
The company has lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average. This potentially indicates lower profitability or financial challenges.
The gross profit of $2.98 Billion is 1.83x above that of its industry, highlighting stronger profitability and higher earnings from its core operations.
With a revenue growth of 16.54%, which surpasses the industry average of 7.13%, the company is demonstrating robust sales expansion and gaining market share.

The debt-to-equity (D/E) ratio provides insights into the proportion of debt a company has in relation to its equity and asset value.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
When assessing Airbnb against its top 4 peers using the Debt-to-Equity ratio, the following comparisons can be made:
Airbnb exhibits a stronger financial position compared to its top 4 peers in the sector, as indicated by its lower debt-to-equity ratio of 0.32.
This suggests that the company has a more favorable balance between debt and equity, which can be seen as a positive aspect for investors.
For Airbnb, the PE and PB ratios are low compared to peers in the Hotels, Restaurants & Leisure industry, indicating potential undervaluation. However, the high PS ratio suggests that the market values Airbnb's revenue more highly. In terms of ROE and EBITDA, Airbnb lags behind its industry peers, reflecting lower profitability and operational efficiency. On the positive side, Airbnb demonstrates high gross profit margins and revenue growth rates, outperforming competitors in these aspects.
This article was generated by Benzinga's automated content engine and reviewed by an editor.