CarParts.com Launches CarParts+ Rewards Loyalty Program, Offering Free Membership And $79 Gold Tier With Roadside Assistance And Free Shipping

New two-tier program lets every driver earn points on every purchase: join for free, or upgrade to CarParts+ Gold for 24/7 roadside assistance and free shipping on over a million eligible parts for $79/year, less than the average cost of a single tow

LONG BEACH, Calif., Oct. 13, 2026 /PRNewswire/ - CarParts.com (NASDAQ:PRTS), one of the nation's leading online retailers of automotive parts and accessories, today announced the launch of CarParts+ Rewards - the company's first-ever points-based loyalty program. Customers earn points on every purchase and turn everyday repairs into lasting savings.

CarParts+ Rewards introduces a two-tier membership structure designed for every type of driver. The free CarParts+ tier allows any customer to join at no cost and begin earning points immediately - points that never expire. Drivers who want more can upgrade to CarParts+ Gold for $79 per year, unlocking 24/7 roadside assistance, triple points on every purchase, free shipping on more than one million eligible parts, extended 60-day returns, and VIP member support. At $79 annually, less than the national average cost of a single tow, CarParts+ Gold is positioned as one of the most value-dense memberships in the automotive aftermarket.

Early results are strong. Since its soft launch in early September, the program has enrolled more than 118,000 new members and issued over 15 million points.