First Camp names ex-LEGO executive Martin Aadal Denmark country manager effective Dec. 1, 2026

• First Camp Group appointed Martin Aadal as Denmark country manager, effective Dec. 1, 2026.
• Aadal joins from LEGO Group, where he worked on international commercial development for LEGO Discovery Centres.
• He previously held senior roles in and around LEGOLAND.
• The new post covers oversight of the Denmark business, including 14 First Camp destinations and Jesperhus.
• Aadal will join the group executive management team.

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