3 US Financial Stocks Tied To Gen Z Wealth Growth

Gen Z is on track to control an estimated $36b in wealth by 2030 and $74b by 2040, and that shift could reshape where money flows across the market. Investors who ignore where this cash might eventually be saved, invested, or advised risk missing a long runway of fee and product demand. This article walks through three US wealth and asset management stocks exposed to that story and how each could be positioned.

The three stocks covered below are just a sample, since the full screen surfaced 9 more US wealth and asset management firms with equally compelling stories tied to younger investors that are not covered in this article.

If you want to identify and analyze the broader opportunity set right now, head straight to the US Wealth and Asset Management Firms Exposed to Younger Investors screener.

MarketWise (MKTW)

Overview: MarketWise runs a multi-brand subscription platform that sells financial research, education, and tools to self-directed investors across many asset classes.

Operations: MarketWise generates all reported revenue, about $318 million, from internet information provider activities that package and distribute investment research.

Market Cap: $304 million

MarketWise fits this screener because it sells research and software directly to self-directed investors who may be affected by the coming wealth transfer. The business targets younger, trend-driven traders in areas like crypto while still serving older do-it-yourself investors. Outcomes for those users, and for shareholders, may depend on how funding conditions and balance sheet pressures are handled.

That kind of pressure makes balance sheet resilience crucial, so check the MarketWise financial health report to see what MarketWise’s funding profile might be masking.

Block (XYZ)

Overview: Block runs the Square and Cash App ecosystems, giving younger, mobile first users tools for payments, banking, investing and everyday spending.

Operations: Block generates about US$9.0b from Square and US$15.6b from Cash App, with roughly US$22.8b coming from the United States.

Market Cap: US$46.7b

Block matters for this younger investor screen because Cash App increasingly looks like a mobile finance hub where Gen Z can first learn to pay, save and eventually invest. That starting point gives the business a shot at long term wallet share as this cohort’s wealth builds.

"Continued expansion of embedded banking and lending products within Cash App, backed by 9.7 million high value Primary Banking Actives that generate around 10x the gross profit of P2P only users and by a 59% rise in consumer lending originations in Q2 2026, creates a sizable opportunity to grow revenue and support net margins through higher margin financial services.

What really matters now is how one emerging pressure shapes the balance between that ambitious profit opportunity and future risk on the platform.

That trade off is exactly what the full narrative for Block unpacks, including where embedded lending, Gen Z wallet share, and platform risk could be quietly decoupling.

Kaspi.kz (KSPI)

Overview: Kaspi.kz runs a super app that combines payments, shopping and consumer finance across Kazakhstan and nearby markets, including younger households.

Operations: Kaspi.kz generates about KZT 2,151b from Marketplace, KZT 1,714b from Fintech and KZT 677b from Payments, primarily across Kazakhstan and Türkiye.

Market Cap: US$17.7b

Kaspi.kz matters for this younger-investor themed screen because its super app touches everyday spending, borrowing and saving in markets where mobile-first users often adopt finance and commerce tools in the same place.

"Kaspi spent roughly a billion dollars setting up an experiment in Türkiye, buying the marketplace half of its playbook and a banking license separately to see whether its ecosystem can be replicated outside Kazakhstan."

What happens to Kaspi.kz’s long term earnings power now largely hinges on how one quiet funding and profitability trade off resolves in Türkiye.

That quiet trade off is exactly what the full narrative for Kaspi.kz lays out, including how Türkiye could accelerate Kaspi.kz’s ecosystem or expose pressures still masked by early spending.

Seeking Fresh Alternatives Before They Fly

Fresh ideas move first. Breakout stories build momentum while the crowd hesitates, then get caught chasing. Scan these under the radar for now lists while it matters and consider acting early.

• Track where resilient cash flows might already be winning and review a curated 30 high quality undervalued stocks before those entry points start dropping out of reach.
• Target high growth potential in real-world automation and run through the focused 91 robotics and automation stocks while many investors still overlook this corner of the market.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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