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    Has Hasbro (HAS) Become Fully Priced After Its Montréal Studio Opening?

    Simply Wall St·10/10/2026 14:35:45
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    Hasbro (HAS) has turned investor attention toward its entertainment ambitions after opening Wizards of the Coast Studios in Montréal and rolling out new licensed products and attractions tied to its core franchises worldwide.

    Investors have been leaning into that story, with Hasbro’s share price at $93.32 after a 90-day share price return of 18.19% and a 1-year total shareholder return of 35.77%. This points to building momentum as the Montréal studio opening and fresh licensing deals reset expectations.

    Capitalize on Hasbro's recent momentum by lining it up against a curated 28 high quality undervalued stocks that combine solid cash flows with stronger balance sheets.

    The share price has already moved on Hasbro’s entertainment push, so the real tension now is simple: Do you pay up at $93.32 or wait and risk missing further value if the cash flow math still looks favorable?

    Most Popular Narrative: 15% Undervalued

    On Simply Wall St’s most followed view, Hasbro’s fair value sits at $109.93 against a last close of $93.32. This frames the current entertainment push as still leaving upside on the table if the cash flow story plays out as modeled with a 7.79% discount rate.

    Rapidly growing cross-platform digital gaming and licensing revenue, exemplified by Wizards of the Coast (notably Magic: The Gathering's 23%+ YoY growth and MONOPOLY GO!), is expanding Hasbro's addressable market and recurring high-margin earnings streams, positioning the company to capitalize on the global rise of digital entertainment, which should drive outsized revenue and operating profit growth.

    See why 29 investors see Hasbro as 15% undervalued.

    Result: Fair Value of $109.93 (UNDERVALUED)

    Still, the story can break if reliance on a handful of franchises, such as Magic: The Gathering, falters or if tariffs and supply chain costs squeeze Hasbro’s margins.

    Find out about the key risks to this Hasbro narrative.

    Next Steps

    Feeling that mix of excitement and concern around Hasbro’s entertainment pivot and valuation story. Act quickly, review both sides of the ledger, and weigh the 5 key rewards and 2 important warning signs.

    Looking for more Hasbro-sized investment ideas?

    If Hasbro has your attention, do not stop here. Use the same disciplined approach to hunt for other opportunities that fit your risk, income, and quality checklist.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.