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    MINISO Group Holding (MNSO) Puts YOYO In Focus On A Fair Value Debate

    Simply Wall St·10/09/2026 06:44:16
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    MINISO’s YOYO IP milestone and what it could mean for investors

    MINISO Group Holding (MNSO) has flagged a fresh data point for investors. Its original artist IP YOYO has reached RMB 1b in gross merchandise volume within nine months and now spans 53 countries and regions.

    Despite the YOYO milestone, MINISO Group Holding’s recent trading tells a different story. The share price is at $9.07 after declining 23.1% over 90 days, and the 1 year total shareholder return has fallen 57.9%. This points to fading momentum and a more cautious market view on its long term prospects.

    Scan beyond MINISO Group Holding and compare its YOYO-driven IP story with curated consumer and retail plays in our 20 high quality undiscovered gems.

    So with MINISO Group Holding’s IP engine generating fresh data points while the share price has already dropped significantly, are you looking at upside still ahead, or did most of the easy gain already occur earlier in the story?

    Most Popular Narrative: 64% Undervalued

    The most followed narrative on MINISO Group Holding pins fair value at $25.46 versus the recent $9.07 close, framing the current slide as a valuation gap rather than a broken story.

    Based on the company's stated strategy and growth trajectory, it is reasonable to assume significant revenue growth over the next five years. A projection can be built on three pillars:

    • Store Network Growth: Management targets 900-1,100 new stores in 2024 alone. Assuming a conservative, slightly moderating pace of approximately 800 net new stores per year for the next five years, they could add about 4,000 stores to their network, reaching nearly 10,000 stores globally. The majority of this growth will be in higher-revenue overseas markets.

    See why 58 investors see MINISO Group Holding as 64% undervalued.

    Result: Fair Value of $25.46 (UNDERVALUED)

    Still, this narrative around MINISO could be knocked off course if aggressive store expansion leads to underperforming locations or if key IP bets misread consumer trends.

    Find out about the key risks to this MINISO Group Holding narrative.

    Next Steps

    If this mix of optimism and concern around MINISO Group Holding feels familiar, use it as a prompt to dig into the numbers yourself and act while sentiment is divided. To explore both sides of the story in one place, review the 3 key rewards and 1 important warning sign.

    Looking for more investment ideas beyond MINISO Group Holding?

    Do not stop with one stock. Use the Simply Wall St screener to surface fresh ideas that fit your approach and keep your watchlist working harder for you.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.