NetEase Cloud Music Collaborates With Gamma To Expand Opportunities For Gamma

NetEase Cloud Music and gamma., the global media and technology company founded by Larry Jackson and Ike Youssef, today announced a multi-year strategic partnership that will expand opportunities for gamma.'s global artist roster in China while deepening NetEase Cloud Music's connection to international music and culture.

Under the new agreement, NetEase Cloud Music will serve as a key launch platform for licensed recordings from gamma.'s roster of leading artists, including Ye, Mariah Carey, Sexyy Red, Usher, Snoop Dogg, and more. Beyond music distribution, the partnership will create opportunities for collaboration across artist promotion, cultural exchange, original music content, and other initiatives designed to connect global artists with audiences in China.