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    Learn Why The Bull Case For Shopify Stock Could Change Following Stablecoin Launch

    Simply Wall St·10/03/2026 19:15:55
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    • Visa led a consortium including Mastercard, Stripe and Shopify that previously launched OUSD, a U.S. dollar-pegged stablecoin seeded with US$1b across four blockchains for payment use.
    • Shopify's early role in issuing and integrating OUSD ties its merchant ecosystem more tightly to on-chain dollar payments and to broader digital finance infrastructure.
    • We will now look at how Shopify's OUSD-backed push into stablecoin payments could reshape the existing investment narrative around fintech expansion.

    Scan how Shopify's push into on chain dollar payments compares with other potential fintech movers by checking our curated list of 18 cryptocurrency and blockchain stocks.

    Shopify Investment Narrative Recap

    To own Shopify, you need to believe its commerce platform, payments stack and AI tools can keep attracting more merchants and a larger share of their transactions, even as rivals crowd in. The OUSD launch fits that view only at the margins for now. The more immediate swing factor remains execution in core payments and international commerce, where complexity, regulation and competition can all slow momentum.

    The biggest operational risk right now is pressure on profitability. Net profit margins sit at 14.5%, down from 23.4% last year, while the stock still trades on a high P/E versus both peers and a fair-value multiple. Any stumble in earnings growth or merchant activity would make that gap harder for investors to look through.

    One useful way to think about the OUSD announcement is as an incremental layer on top of Shopify Payments and Shop Pay, rather than a wholesale change in direction. Management has already been building a broader financial stack that includes integrated card processing, installments and capital for merchants. Stablecoin rails simply extend how value can move on and off that stack, especially for cross-border use or always-on settlement.

    No single disclosure around OUSD is likely to shift the near-term thesis on its own. It does, however, sit next to other product work where the upside case rests on execution. That includes AI-driven tools to lower store setup friction, enterprise and B2B moves to raise average revenue per user, and international GMV growth. In that context, stablecoin support looks like one more experiment that could either deepen Shopify's role in payments or, if adoption stays niche, remain a side feature rather than a key catalyst.

    Shopify Forecasts, Earnings and the OUSD Layer

    Shopify's OUSD work sits against a backdrop where analysts are already baking in big numbers for the next few years. Consensus assumptions point to revenue growing by 25.6% a year and profit margins edging from 14.5% today to 15.0% over roughly three years. Those inputs matter for anyone weighing how much incremental value on chain dollar payments could add on top.

    On the earnings side, the current analyst set points to profits of US$1.9b today, rising to US$3.9b by 2029, with a wide spread between the most optimistic and most cautious views. That implies earnings roughly doubling within the forecast window, even before factoring in any upside or disappointment from stablecoin adoption. For investors, the key question is not just whether OUSD moves the needle but also whether it helps Shopify sustain those profit assumptions while the merchant base and product mix keep shifting.

    Valuation expectations are equally demanding. The analyst group that backs a consensus price target of US$171.15 is working off 2029 estimates of US$26.3b in revenue and US$3.9b in earnings, paired with a P/E of 69.5x on those future profits. That compares with a current P/E of 94.7x for Shopify and 20.4x for the broader US IT sector. This leaves limited room for disappointment if cross border payments, AI products or OUSD backed flows scale more slowly than hoped.

    Shopify's narrative projects US$26.3b revenue and US$3.9b earnings by 2029. This assumes 25.6% yearly revenue growth and an earnings increase of US$2.0b from US$1.9b today.

    Uncover how Shopify's fair value indicates a 13% potential upside to its current price that could narrow quickly.

    NasdaqGS:SHOP 1-Year Stock Price Chart
    NasdaqGS:SHOP 1-Year Stock Price Chart

    Exploring Other Perspectives

    For a different angle on Shopify, focus on the bullish view that global payments could scale faster than consensus expects. The most optimistic analysts were already pencilling in US$33.5b of revenue and US$5.2b of earnings by 2029 before this OUSD news. That gap shows how far opinions stretch. Explore several viewpoints before deciding how this new stablecoin layer might reshape the story.

    Explore 11 other Shopify fair value estimates, including one that suggests as much as 66% upside from the current price.

    Form Your Own Verdict

    Don't just follow the ticker. Dig into the data and build a conviction that's truly your own.

    Looking For More Investment Ideas Beyond Shopify?

    Once you have a view on Shopify, it can help to widen the lens and compare it with other opportunities that fit different risk and return profiles. The Simply Wall St Screener offers several focused starting points that you can use to build a watchlist around your own preferences.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.