Rakuten Sports partners with Astana, Almaty tourism bodies to promote Kazakhstan sports tourism

• Rakuten entered a multi-year MoU with Astana Tourism Development Centre, Almaty Tourism Bureau to pursue major international sports events in Kazakhstan.
• Deal targets sports tourism growth, higher inbound visitation, broader economic development in Astana, Almaty.
• Rakuten Sports to provide international event promotion expertise, commercial sponsorship support, global partner network.
• Parties to assess host-city capabilities, launch initiatives linking tourism sector with global sports stakeholders.

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