Adobe forecasts US holiday online sales at USD 275.1 billion, up 6.7% YoY

• Adobe forecast U.S. online holiday sales at USD 275.1 billion for Nov. 1-Dec. 31, up 6.7% year over year.
• Cyber Week spending projected at USD 47.5 billion, up 7.4%, led by Cyber Monday at USD 15.1 billion.
• Black Friday seen at USD 12.9 billion, up 9.2%; Thanksgiving at USD 6.9 billion, up 8.5%.
• Mobile share expected to reach 63% of Thanksgiving online spend; 57.4% for the full season.
• October online sales forecast at USD 95.8 billion, up 8%; Oct. 6-7 Prime Day event seen at USD 9.9 billion.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adobe Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260928285775) on September 28, 2026, and is solely responsible for the information contained therein.