QPR Software CEO urges firms to start process intelligence with targeted business problem, scale from early wins

• QPR Software CEO Matti Erkheikki urged companies to start process intelligence with a targeted business problem, not a broad transformation program.
• Erkheikki said “perfect” data is not required; firms should use available data to show value quickly.
• He framed scaling as a shift from an initial use case to enterprise adoption, with focus on scalability, flexibility, and total cost of ownership.
• The interview also highlighted process intelligence as operational context for enterprise AI, supporting better understanding of how a business runs.

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