Clear Channel Outdoor partners with LiveRamp Cross-Media Intelligence to integrate OOH into omnichannel measurement

• Clear Channel Outdoor expanded its RADAR data platform through a partnership with LiveRamp’s Cross-Media Intelligence.
• Deal makes it the first out-of-home media company integrated into LiveRamp’s cross-media measurement product.
• RADAR also added integrations with TransUnion’s marketing mix modeling and multi-touch attribution tools.
• Move aims to bring out-of-home exposure and delivery data into marketers’ omnichannel measurement frameworks for budget allocation decisions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Clear Channel Outdoor Holdings Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609240800PR_NEWS_USPR_____NY55579) on September 24, 2026, and is solely responsible for the information contained therein.