DALLAS PR AGENCY SPM COMMUNICATIONS EXPANDS CLIENT ROSTER, DEEPENS GEO EXPERTISE
L&L Hawaiian Barbecue, Puttery and Sunfly join portfolio; agency is named to PR News Agency Elite 120 list for 4th consecutive year
DALLAS, Sept. 23, 2026 /PRNewswire/ -- SPM Communications, a strategy-led PR agency that helps consumer brands drive cultural relevance and measurable business growth through media relations, GEO (generative engine optimization), influencer marketing, franchise development and crisis management, continues to evolve with new client brands and a growing GEO practice that leverages AI for brand awareness and engagement.
SPM welcomes three brands to its extensive roster of clients in dining and entertainment:
- L&L Hawaiian Barbecue, founded in 1952 on Oahu, serves up its famous fresh, made-to-order plate lunches across Hawaii, the continental U.S. and Japan at more than 240 locations. SPM will elevate the brand's profile among consumers and potential franchisee partners.
- Launching in October 2026, Sunfly is a premium new drive-thru beverage concept built around the flavors of vacation: coconut and aloe water, nitro-infused lemonades, culinary-minded cold-pressed juices, organic teas, matcha and nitro cold brew, with functional add-ins like collagen, lion's mane and natural electrolytes. The experience extends beyond beverages with house-baked pastries, from matcha-glazed cinnamon rolls to savory egg bites and breakfast sandwiches, plus fresh, craveable snacks for the afternoon designed to be a vacation, served daily. SPM will introduce the new brand at its Dallas-area debut.
- Puttery combines an immersive indoor mini-golf experience with a chef-driven menu and handcrafted cocktails for a family-friendly experience by day and an experience built for adults at night. SPM will support Puttery's 10 premium locations throughout the U.S., including in Chicago, Dallas and New York City, working to secure high-quality earned media coverage.
"L&L Hawaiian Barbecue, Sunfly and Puttery represent exactly the mix of brands we love to build with: an iconic legacy concept, a new challenger in the wellness beverage space and a growing eatertainment trailblazer," said Suzanne Miller, SPM founder and president. "Each of these partnerships gives us the chance to leverage strong storytelling to grow awareness among consumers and potential franchisees through traditional media outlets and emerging discovery channels."
Leaning heavily into its new GEO practice that centers on Engineered Brand Discoverability™, SPM was recently named to the PR News Agency Elite 120 list for the fourth consecutive year. The list recognizes an exceptional class of PR and communications agencies setting the pace for the entire industry, standout services, culture, client impact and innovation.
SPM has a proven track record of elevating consumer brands in the food, restaurant, retail, wellness, franchise and pet care categories. Its client roster includes industry-leading brands such as Chuck E. Cheese, Camp Bow Wow, Einstein Bros. Bagels, Utz Brands Inc. and Shipley Do-Nuts, as well as growing emerging brands.
About SPM Communications Inc.
Founded in 1999, Dallas-based SPM Communications is a strategy-led boutique PR agency that helps iconic brands, bold challengers and franchise trailblazers engineer cultural relevance, harness AI search and convert visibility into measurable business results. Through its proprietary SPM Engineered Brand Discoverability™, Cultural Relevance Engine™ and Brand Equity Model™ services, the firm blends cultural intelligence with AI-powered strategy across media relations, generative engine optimization (GEO), influencer marketing, social strategy, franchise development and crisis/issues management. SPM maintains a client Net Promoter Score of 82, 39% above the industry average, and was named to PR News' 2027 Agency Elite Top 120 for the fourth consecutive year, while ranking among O'Dwyer's top 100 independent PR firms in the U.S. Learn more on Instagram, LinkedIn and TikTok.
MEDIA CONTACT
Kristen Kauffman
214-379-7000
kristen@spmcommunications.com
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SOURCE SPM Communications, Inc.
