Muse has become the new favorite of consumer-grade AI! Meta (META.US) options trading volume “boils”, and call option buying dominates

The Zhitong Finance App learned that options traders are viewing Meta (META.US) as the next “big hit” in the field of consumer-grade artificial intelligence (AI) trading. According to data from Cboe LiveVol and SpotGamma, on Monday, Meta options trading volume was about 4.5 times the past 30-day average, and the total premium for options trading was close to $3.9 billion. The number of call options bought is probably more than double that of put options; seven of the top ten deals were either bullish or neutral. Brent Kochuba, founder of the options analysis platform SpotGamma, said, “The inflow of options capital is huge, and it seems like this is driven by AI hype surrounding its Muse.”

Meta surged 12% on Monday, just 7% short of its all-time high set in August 2025, further expanding the increase since the company announced details about the personal AI agent Muse — a cumulative increase of 21% so far.

Muse is Meta's official launch earlier this month and is positioned as a personal AI agent capable of performing multi-step tasks, connecting services such as email, calendar, payment, dining, and shopping. Muse quickly gained attention after its launch, and has replaced ChatGPT as the most popular free app on the US iOS platform. According to data from analytics company Sensor Tower, after Muse launched on September 8, the tool received 730,000 downloads in about 5 days and topped the app store rankings.

According to reports, the most active options contract traded on Monday was a zero-day expiration (0DTE) option. The exercise price has now entered the real value range, including real-value bullish options with an exercise price of 720 to 745 US dollars. In addition to this, a large number of options with an exercise price of $775 and $800 due in mid-October have also been traded.

According to SpotGamma data, out of the bullish option premium in the transaction, more than 1.3 billion US dollars may have been actively opened by the call option buyer; at the same time, about 1.1 billion US dollars are related to selling transactions, which indicates that the overall market bias is bullish, while also dealing with upward risks through hedging.

In fact, the biggest trader in dollar terms of the day appears to have established a net short position of around $20 million in multiple spread trades. One of the core transactions was a one-by-two call spread strategy (one-by-two call spread) for selling options with an exercise price of $710/765, which expires on October 16. The trade would be profitable if Meta shares fall below $740.

It is worth mentioning that Meta Connect 2026, Meta's most important product event of the year, will be held from September 23 to 24, local time (24-25 Beijing time). As Meta has expanded Connect from a virtual reality (VR) -centered activity to various fields such as artificial intelligence (AI), augmented reality (AR), smart glasses, and the metaverse in recent years, this year's conference is expected to focus on showcasing its latest hardware products and AI strategy progress.

According to the information currently disclosed, Meta CEO Zuckerberg will deliver a keynote speech at 7 a.m. on September 24, Beijing time, and hold a series of events for developers the next day. This year's market focus includes next-generation smart glasses, lightweight mixed reality devices codenamed “Phoenix,” and how Meta's recently focused personal AI agent Muse can be further integrated into the wearable device ecosystem.