Edward Jones and the Alzheimer's Association® Celebrate More Than a Decade of Impact on World Alzheimer's Day

Since 2016, Edward Jones and its associates have contributed over $63 million to advance Alzheimer's care, support and research

Key takeaways

• Edward Jones and the Alzheimer's Association® are entering the 11th year of their strategic alliance following last year's extension through 2030.
• As the National Presenting Sponsor of the Walk to End Alzheimer's® since 2016, Edward Jones has raised over $63 million — with nearly 20% directed towards research to end the disease.
• Edward Jones supports Alzheimer's caregivers by promoting the Association's 24/7 Helpline, advancing public policy advocacy for family caregivers, and providing free access to an online financial safety and fraud prevention tool.

ST. LOUIS, Sept. 21, 2026 /PRNewswire/ -- On World Alzheimer's Day, Edward Jones recognizes more than a decade of collaboration with the Alzheimer's Association® to advance research, expand care, support resources and raise awareness for millions of individuals and families affected by Alzheimer's disease and other dementias.

Addressing today's reality

The Alzheimer's Association 2026 Facts and Figures Report states today more than seven million Americans are living with Alzheimer's, and by 2050, this number is projected to rise by nearly double. This is a pressing reminder of the critical need for organizations to band together in the fight for an end to the disease.

"The work this alliance is responsible for is even more critical today than it was just 10 years ago. Alzheimer's disease is an incredibly disruptive force to long-term life and financial planning," said Ken Cella, head of External Affairs at Edward Jones. "The funds and awareness we collectively raise are critical to advancing research and supporting families affected by Alzheimer's and other dementias while helping ease the burden carried by millions of caregivers."

Advancing Alzheimer's research

Nearly $12 million of the $63 million raised has funded groundbreaking research, accelerating scientific breakthroughs and advancing understanding of the disease. This focus supports the Alzheimer's Association® mission and reflects Edward Jones' commitment to healthier futures for the communities it serves and the estimated 300,000 clients, colleagues and family members – affected by Alzheimer's and other dementias. Key highlights include:

• The U.S. POINTER Trial, the largest lifestyle intervention study for brain health in U.S. history.
• Dominantly Inherited Alzheimer Network Trials Unit (DIAN-TU) at Washington University School of Medicine, which is advancing treatments in people living with a rare, genetically determined form of Alzheimer's.

"Advancements against Alzheimer's do not happen alone," said Donna McCullough, chief operating officer, Alzheimer's Association®. "Edward Jones' support is helping drive unprecedented advances in research and treatments while also accelerating our understanding of brain health and the steps people can take to reduce risk. Together, these efforts are making a profound impact on the more than seven million Americans living with Alzheimer's today as well as their caregivers. We are deeply grateful to have such a fierce and passionate champion in our corner as we fight for a future without Alzheimer's."

Supporting our caregivers

In 2025, nearly 13 million Americans provided unpaid care for a family member or loved one with dementia. This care is valued at $446.3 billion. The total lifetime cost of care for a person living with dementia was estimated at $405,262 in 2024. Unburdening caregivers remains a critical initiative for the firm.

In addition to research, the strategic alliance has bolstered people's ability to care for family members, including:

• Promoting caregiving resources such as the Alzheimer's Association's® 24/7 Helpline
• Advocating for effective caregiving public policy such as the Improving Retirement Security for Family Caregivers Act and Catching Up Family Caregiver Act.
• Contributions to Alzheimer's Impact Movement (AIM) Corporate Champions, furthering support for family caregivers through advocacy and public policy.
• Free access to Carefull, a financial safety platform designed to help protect against fraud, scams and money mistakes.

"Caregiving is one of the defining socioeconomic challenges of our time, and Alzheimer's and other dementias put extraordinary emotional, physical and financial strain on millions of families," said Andy Blocker, Edward Jones, head of Policy, Regulation, and Government Relations. "Family caregivers are the foundation of Alzheimer's care, yet too often they don't receive the support they need. As an extension of our work with the Alzheimer's Association®, we're championing policies and strengthening resources caregivers need to care for their loved ones without jeopardizing their own finances and well-being." 

Fundraising and walking to end Alzheimer's

In addition to the work across research, advocacy and care, Edward Jones has the honor of serving as the National Presenting Sponsor of the Walk to End Alzheimer's®.

This past spring, Edward Jones' associates throughout the country sponsored local Alzheimer's Association® chapter galas, in addition to the firm's corporate sponsorship of the St. Louis Beacon of Hope and the Phoenix Era of Hope galas. These combined efforts with the community, work to advance critical Alzheimer's research, expand care resources and strengthen education initiatives.

These events led to the world's largest fundraiser for Alzheimer's care, support and research: the Alzheimer's Association® Walk to End Alzheimer's®. Fundraising is well underway, with Edward Jones' Diamond National Team already surpassing $2 million and registering 6,000 participants en route to its $3.75 million annual goal.

Marking Milestones

Since 2016, this strategic alliance has resulted in:

• More than $63 million raised to advance the mission of the Alzheimer's Association®, including a record-breaking $3.95 million in 2025.
• More than 140,000 Edward Jones associates, clients and families participating in over 600 Alzheimer's Association® Walk to End Alzheimer's® events across the country.
• More than 4,000 families supported through promotion of the Association's 24/7 Helpline and dementia care consultation resources.

Read next:

• Edward Jones and Alzheimer's Association® strategic alliance
• How Edward Jones helps clients protect against financial fraud with Carefull
• Supporting caregivers: Financial advisors push for legislative change 
• To start or join a walk team in your community, visit here

About Edward Jones 

Edward Jones is a leading financial services firm serving clients across North America, with operations in the United States and Canada. It ranked No. 1 for advised investor satisfaction among 23 wealth management firms in the JD Power 2026 U.S. Investor Satisfaction Study*. More than 20,000 financial advisors serve over nine million clients, with $2.6 trillion in client assets under care as of June 26, 2026. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 55,000 associates and our branch presence in 68% of U.S. counties and all Canadian provinces, Edward Jones is committed to helping improve the financial fulfillment for tens of millions of long-term investors across North America by providing comprehensive, personalized planning and professional advice. The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.

*2026 JD Power U.S. Full Service Investor Satisfaction Study among Wealth Management Firms for Advised Investor Satisfaction, published March 2026, data as of January 2026. Compensation provided for using, not obtaining, the ranking.

About the Alzheimer's Association®

The Alzheimer's Association® is a worldwide voluntary health organization dedicated to Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia®. Visit alz.org or call 800-272-3900.

FAQs

How does Edward Jones collaborate with the Alzheimer's Association®?

• Since 2016, Edward Jones has served as the National Presenting Sponsor of the Alzheimer's Association® Walk to End Alzheimer's®. In 2025, Edward Jones extended their alliance with the Alzheimer's Association® through 2030. This alliance provides full-mission support to the Alzheimer's Association® – raising awareness and funds for research, increasing education, and advancing care and support for families impacted by Alzheimer's and other dementia.

Why is Alzheimer's so important to Edward Jones?

• Alzheimer's disease is a profoundly far-reaching disrupter to long-term financial and life planning – affecting not only health and well-being, but retirement security, family dynamics and the often-unforeseen economic burden of caregiving. An estimated 300,000 Edward Jones clients, families and communities are impacted by Alzheimer's or other related dementias.

Where does Edward Jones focus its community and philanthropic efforts?

• Edward Jones prioritizes three purpose impact areas:
  • Partnering for Lasting Financial Strength – Edward Jones believes in the power of financial knowledge and confidence and a personal, needs-based approach to build long-lasting financial strength.
  • Promoting Healthier Futures – Edward Jones works to promote the mental, emotional, physical, financial and social well-being of those impacted by health issues, so each person can live an enriching life.
  • Advancing Inclusive Growth – Edward Jones invests to lift all people and communities, including the underserved, by equipping more people to fully participate in the economy and build the future they want.

What is Carefull, and how does it work?

• Carefull is a financial safety platform that helps identify potential fraud, mistakes or unusual financial activity by monitoring linked accounts and patterns over time. Clients control what is monitored and who, if anyone, can be included for shared awareness.

Why did Edward Jones choose to work with Carefull?

• At Edward Jones, we aim to support clients' full financial well-being, recognizing rising fraud risks often require more than traditional safeguards. Carefull extends protection beyond investment accounts, complementing our high-touch, advisor-led model with broader, real-time financial monitoring.
• This commercial relationship aligns with our broader commitment to supporting clients and families navigating cognitive decline and financial vulnerability, reinforced by Edward Jones' strategic alliance with the Alzheimer's Association®. Together, these efforts reflect a shared focus on proactive, human-centered financial security — helping clients maintain independence, dignity, and protection at every stage of life.

How much does Edward Jones contribute to communities?

• In 2025, Edward Jones contributed $46.9 million through Edward Jones corporate, Foundation and associate giving to organizations across a wide variety of causes.
• Edward Jones estimates that nearly 166,000 community jobs were supported by Edward Jones in the U.S. and Canadian markets, translating into $22 billion of labor income. This labor income, together with indirect taxes and other income from Edward Jones' business, contributed $30.1 billion to our nations' GDP.

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SOURCE Edward Jones