The Zhitong Finance App learned that Omdia's latest research shows that the global smartphone market is expected to drop 12% year on year in 2026, with shipments falling to 1,097 million units. This is mainly due to weak demand for entry-level devices and purchasing power challenges in emerging markets holding back shipments. Despite the decline in shipments, the total value of shipments in the global smartphone market is expected to increase by 12% to reach US$651.6 billion, while the average selling price (ASP) will rise 27% to US$594.

The Zhitong Finance App learned that Omdia's latest research shows that the global smartphone market is expected to drop 12% year on year in 2026, with shipments falling to 1,097 million units. This is mainly due to weak demand for entry-level devices and purchasing power challenges in emerging markets holding back shipments. Despite the decline in shipments, the total value of shipments in the global smartphone market is expected to increase by 12% to reach US$651.6 billion, while the average selling price (ASP) will rise 27% to US$594.