The monthly pass is 39.9 yuan per person. There are no movies in the cinema; they only provide a lunch break service. Recently, a “lunch break package” launched by a cinema in Xi'an went viral. This is another example of an innovative business format for cinemas. Previously, some cinemas also launched “fondue cinemas” where people can watch movies while eating hot pot, which also attracted consumer attention. Compared with these “open your mind” new business formats, models such as talk shows, small concerts, and private birthday parties have already been implemented in cinemas and have become part of the diverse business formats of many cinemas. Facing the current state of the industry, where box office fluctuations and attendance rates are under pressure, reducing box office dependency and increasing diversified revenue has become a “must have” for over 10,000 domestic cinemas. From sales innovation and space operation to content innovation, the diversified layout of domestic cinemas continues to advance, and some leading companies have achieved initial results.

The monthly pass is 39.9 yuan per person. There are no movies in the cinema; they only provide a lunch break service. Recently, a “lunch break package” launched by a cinema in Xi'an went viral. This is another example of an innovative business format for cinemas. Previously, some cinemas also launched “fondue cinemas” where people can watch movies while eating hot pot, which also attracted consumer attention. Compared with these “open your mind” new business formats, models such as talk shows, small concerts, and private birthday parties have already been implemented in cinemas and have become part of the diverse business formats of many cinemas. Facing the current state of the industry, where box office fluctuations and attendance rates are under pressure, reducing box office dependency and increasing diversified revenue has become a “must have” for over 10,000 domestic cinemas. From sales innovation and space operation to content innovation, the diversified layout of domestic cinemas continues to advance, and some leading companies have achieved initial results.