First sale of Apple's iPhone 18 Pro series. At around 8 a.m., the reporter visited the official Apple retail store in Yitian Holiday Plaza in Nanshan, Shenzhen, and found that quite a few consumers were already queuing up to pick up the plane outside the store. Due to product planning adjustments, Apple has yet to launch the basic iPhone 18. Two new models, iPhone 18 Pro and iPhone 18 Pro Max, are currently on sale. The starting prices are 9999 yuan and 10,999 yuan, respectively. A number of recyclers from outside the store, commonly known as “scalpers” in the market, are picking up the machines on site. The reporter saw on the scene that the overall repurchase market for the iPhone 18 Pro was weak. Some people did not directly buy the iPhone 18 Pro, and some even had a repurchase price lower than Apple's official starting price, which “broke out” on the first sale day. The recycling market for the iPhone 18 Pro Max 256GB and 512GB versions is better than other versions, and the 1TB and 2TB large-capacity versions are getting cold.

First sale of Apple's iPhone 18 Pro series. At around 8 a.m., the reporter visited the official Apple retail store in Yitian Holiday Plaza in Nanshan, Shenzhen, and found that quite a few consumers were already queuing up to pick up the plane outside the store. Due to product planning adjustments, Apple has yet to launch the basic iPhone 18. Two new models, iPhone 18 Pro and iPhone 18 Pro Max, are currently on sale. The starting prices are 9999 yuan and 10,999 yuan, respectively. A number of recyclers from outside the store, commonly known as “scalpers” in the market, are picking up the machines on site. The reporter saw on the scene that the overall repurchase market for the iPhone 18 Pro was weak. Some people did not directly buy the iPhone 18 Pro, and some even had a repurchase price lower than Apple's official starting price, which “broke out” on the first sale day. The recycling market for the iPhone 18 Pro Max 256GB and 512GB versions is better than other versions, and the 1TB and 2TB large-capacity versions are getting cold.