Recently, the Ministry of Agriculture and Rural Affairs, the General Administration of Market Supervision and the State Intellectual Property Office jointly issued the “Agricultural Brand Protection Special Action Implementation Plan”, which proposes to drive a number of specialty brands, expand a number of brand players, concentrate efforts on investigating and handling a number of infringement cases, deter a number of infringement acts, improve the comprehensive protection system covering the cultivation, management, use and promotion of agricultural brands, enhance consumer confidence and enhance brand value. This special operation revolves around four key tasks. In terms of quality and safety supervision and enforcement of branded agricultural products, fully implement the certification system for meeting commitments, improve problem notification and joint investigation mechanisms, and strengthen the supervision of approved classification of production areas. In terms of illegal acts involving agricultural trademarks and patents, we will strictly investigate and punish illegal acts such as agricultural trademark infringement, geographical indication infringement, and counterfeit patents, strengthen the investigation and punishment of infringement and counterfeiting in online sales of agricultural products and live streaming, and strictly crack down on acts that maliciously squander or infringe on long-established trademarks and well-known trademarks. In terms of combating unfair competition, it is required to focus on investigating and punishing misleading acts such as unauthorized use of unique and similar names, packaging, and decoration, such as well-known regional public brands and geographical indication brands, etc., and focus on investigating and punishing false or misleading commercial publicity by operators on the performance, function, quality, sales status, user reviews, honors, etc. of their products, and acts that damage competitors through commercial slander, etc. In terms of administrative protection of agricultural intellectual property rights, agricultural brand owners are supported to strengthen brand rights protection through multi-dimensional intellectual property layout such as trademarks, patents, geographical indications, and new plant varieties. Promote intellectual property public service agencies to focus on key agricultural industries, provide specialized public service services such as rights protection consultation, infringement judgment, dispute resolution, etc., and enhance the intellectual property management capabilities of agricultural brand owners.

Recently, the Ministry of Agriculture and Rural Affairs, the General Administration of Market Supervision and the State Intellectual Property Office jointly issued the “Agricultural Brand Protection Special Action Implementation Plan”, which proposes to drive a number of specialty brands, expand a number of brand players, concentrate efforts on investigating and handling a number of infringement cases, deter a number of infringement acts, improve the comprehensive protection system covering the cultivation, management, use and promotion of agricultural brands, enhance consumer confidence and enhance brand value. This special operation revolves around four key tasks. In terms of quality and safety supervision and enforcement of branded agricultural products, fully implement the certification system for meeting commitments, improve problem notification and joint investigation mechanisms, and strengthen the supervision of approved classification of production areas. In terms of illegal acts involving agricultural trademarks and patents, we will strictly investigate and punish illegal acts such as agricultural trademark infringement, geographical indication infringement, and counterfeit patents, strengthen the investigation and punishment of infringement and counterfeiting in online sales of agricultural products and live streaming, and strictly crack down on acts that maliciously squander or infringe on long-established trademarks and well-known trademarks. In terms of combating unfair competition, it is required to focus on investigating and punishing misleading acts such as unauthorized use of unique and similar names, packaging, and decoration, such as well-known regional public brands and geographical indication brands, etc., and focus on investigating and punishing false or misleading commercial publicity by operators on the performance, function, quality, sales status, user reviews, honors, etc. of their products, and acts that damage competitors through commercial slander, etc. In terms of administrative protection of agricultural intellectual property rights, agricultural brand owners are supported to strengthen brand rights protection through multi-dimensional intellectual property layout such as trademarks, patents, geographical indications, and new plant varieties. Promote intellectual property public service agencies to focus on key agricultural industries, provide specialized public service services such as rights protection consultation, infringement judgment, dispute resolution, etc., and enhance the intellectual property management capabilities of agricultural brand owners.