Rakuten signs multi-year global partnership with Scuderia Ferrari HP from 2027

• Rakuten struck a multi-year global partnership with Scuderia Ferrari HP, effective Jan. 1, 2027.
• Deal makes Rakuten a Team Partner in telecommunications, e-commerce, marking a first for a Japanese company in those categories.
• Ferrari F1 platform to support Rakuten ecosystem expansion, including Rakuten Symphony’s open-network telecom solutions push.
• Rakuten branding to appear on Ferrari race cars, driver apparel, team environments from 2027.

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