On September 14, the manager of Zhong Xuegao Food Co., Ltd. issued an announcement announcing that part of Zhong Xuegao's intangible assets had been cut. According to the announcement, on May 7, 2026, the entire package of 508 intangible assets under Zhong Xuegao's name was successfully publicly auctioned on the JD Judicial Auction Platform. On the afternoon of September 12, Luo Yonghao posted a blog saying that Mr. Savage, an ice cream brand that has recently been popular at the airport, “It's very average. Considering the price, it can even be said that it's untasty, how did it become popular” and also added “it's much harder to eat than Zhong Xuegao, I miss Zhong Xuegao.” This brought the Zhong Xuegao brand back into the public eye.

On September 14, the manager of Zhong Xuegao Food Co., Ltd. issued an announcement announcing that part of Zhong Xuegao's intangible assets had been cut. According to the announcement, on May 7, 2026, the entire package of 508 intangible assets under Zhong Xuegao's name was successfully publicly auctioned on the JD Judicial Auction Platform. On the afternoon of September 12, Luo Yonghao posted a blog saying that Mr. Savage, an ice cream brand that has recently been popular at the airport, “It's very average. Considering the price, it can even be said that it's untasty, how did it become popular” and also added “it's much harder to eat than Zhong Xuegao, I miss Zhong Xuegao.” This brought the Zhong Xuegao brand back into the public eye.