Hemnet August net sales fall 24% to SEK 81.8 million under new pay-later model

• Hemnet reported August 2026 net sales of SEK 81.8 million, down 23.8% year on year.
• Property seller net sales fell 28% to SEK 63.4 million; B2B net sales slipped 4.7% to SEK 18.4 million.
• ARPL rose 7.2% to SEK 9,082; adjusted for a Stockholm campaign, ARPL growth was 10%.
• Published listings dropped 15.2% to 14,600; paid listings fell 33.6% to 11,400.
• January-August net sales totaled SEK 791.2 million, down 23.1%; paid listings fell 35.1% to 76,500.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hemnet Group AB (publ) published the original content used to generate this news brief on September 14, 2026, and is solely responsible for the information contained therein.